Island East Tourism Group

Points East
Coastal Drive

Points East Tourism Group

Our Vision – The Points East Coastal Drive destination area is Canada’s most diverse and immersive beach destination.

Our mission is to drive economic prosperity for Points East Coastal Drive businesses and boost the tourism economy through the development and promotion of unparalleled personally-enriching experiences that showcase the region’s natural coastal beauty, vibrant communities, and rich cultural heritage, all year round.

Become a Member

Annual membership fee: $125 for the 2023-2024 tourism season.

Already a member? Please renew your annual membership here.